Yield ("we", "us") provides revenue-per-visitor tracking, landing pages and A/B testing to Shopify brands. This policy explains what data we handle, why, and the choices you have. It covers three groups of people:
- Customers: the brands that use Yield and the people on their team who log in.
- Shoppers: people who visit our customers' stores and landing pages. For this data we act as our customer's service provider (processor), and the customer's own privacy policy applies too.
- Website visitors: people who visit yieldrpv.com.
1. Data we collect
From customers
- Account details: name, work email, store URL and billing details. Card payments are handled by our payment processor; we don't store full card numbers.
- Shopify store data, through the Yield app with your permission: orders (order totals, line items, discounts, refunds, currency, landing page and UTM tags), products and theme files. We don't store shoppers' names, emails, postal addresses or phone numbers from your orders.
- Meta advertising data, when you give our business read-only partner access to your ad account: ad, ad set and campaign names and IDs, spend, impressions, link clicks, reported purchases and purchase value, and each ad's link and URL tags. We use this only to report revenue per visitor by ad and to match pages to ads. We don't read audiences, Pages, messages or any personal data of people who saw your ads.
- What you give us during setup: your goals, ad links, brand notes, the claims you confirm are true, and your approvals.
From shoppers (on our customers' stores)
Our tracking script and Shopify web pixel record how visitors use the store: pages viewed, scroll depth, which page sections were seen, clicks on buttons and links, page speed, cart and checkout steps, the ad or UTM tags that brought them, device type, browser and country. To tell visits apart we set two first-party cookies on the store (_rpv_vid, up to 13 months, and _rpv_sid, 30 minutes) and store a random visit ID in the cart so an order can be matched to its visit.
We don't collect names, emails, form entries or payment details, we don't store IP addresses (we keep the country only), and we mask numbers in clicked text. Where the law requires consent, the script runs only after the shopper accepts analytics in the store's cookie banner, using Shopify's Customer Privacy API. We don't record session replays.
From website visitors
yieldrpv.com sets no tracking cookies. Our host keeps standard server logs (such as IP address and browser) for security, for a short period. If you email us, we keep the email to reply.
2. How we use data
- To provide the service: calculate revenue per visitor, conversion rate and order value; run and analyse tests; build and publish pages you approve; send setup reminders and reports.
- To keep the service secure and working, and to fix problems.
- To bill you and meet legal duties.
We don't sell personal data, we don't share it for cross-context behavioural advertising, and we don't combine one customer's shopper data with another's. We use a customer's store data to train or improve AI or machine-learning systems, or in cross-customer benchmarks, only with that customer's prior written consent, and then only in anonymised form.
3. Legal bases (EU/UK)
For customer data we rely on our contract with you and our legitimate interest in running a secure service. For shopper data we process on our customer's instructions, and the customer decides the legal basis, which for analytics is usually consent.
4. Who we share data with
Only the service providers that help us run Yield, under contracts that limit their use of the data:
| Provider | What for | Location |
|---|---|---|
| Render | Application hosting and database | USA |
| Resend | Account and reminder emails | USA |
| Google Workspace | Email and documents | USA |
| Shopify | Subscription billing (through your Shopify account) | Canada / USA |
We may also disclose data if the law requires it, or to a buyer if our business is sold, under this policy.
5. How long we keep data
- Raw visit events: 90 days. Daily summaries (no shopper-level data): up to 25 months.
- After a customer cancels or uninstalls the app: they can export their reports for 30 days, then we delete their store and shopper data. Shopify's shop-deletion request is honoured within 30 days.
- Account and billing records: as long as the law requires (usually up to 7 years for billing).
6. Security
Data is encrypted in transit and at rest. Access tokens for Shopify and Meta are encrypted and never shown in our interface. Each customer's data is separated in the database, and staff access is limited to what's needed to deliver the service.
7. Your choices and rights
- Shoppers: decline analytics in the store's cookie banner, or use Global Privacy Control where the store honours it. To access or delete your data, contact the store you visited; we help them answer. You can also email us.
- Customers: turn off the app embed or uninstall the app at any time, remove our Meta partner access, export your data and ask us to delete it.
- Depending on where you live (for example California, the EU or the UK) you may have the right to access, correct, delete or port your data, and to object to or restrict processing. Email team@yieldrpv.com. We reply within 30 days and won't treat you differently for asking. You can also complain to your local data protection authority.
8. International transfers
We're based in the United States and store data there. Where EU or UK data is transferred, we rely on the Standard Contractual Clauses or the UK addendum, as set out in our Data Processing Agreement.
9. Children
Yield is a business service and isn't directed at children under 16.
10. Changes
We'll post changes here and update the date above. If a change is material, we'll email customers before it takes effect.
11. Contact
Yield, Pennsylvania, USA. Email team@yieldrpv.com.